[Solved] MAR4503 – IKEA and American Hispanic Customers



Chapter 5 discusses marketing to the Hispanic subculture in America. IKEA made an effort to better understand American Hispanics in California through ethnography.

A. What adaptations did IKEA make to better target the American Hispanic segment?

B. Based on your knowledge of this subculture from reading the text and your personal experiences, what suggestions would you give a marketing manager at IKEA to best target this segment?


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