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(Complete Essays) FTV5009 – Media Economics – Advertising is seen by some as a waste of resources whereas others regard it as stimulating competition and promoting efficiency and economic growth.

Economics

(Complete Essays) FTV5009 – Media Economics – Advertising is seen by some as a waste of resources whereas others regard it as stimulating competition and promoting efficiency and economic growth.

Instructions

You have been given the choice of five topics as listed below. Choose one topic and write an essay of about 3,000 words in length and with proper references/citations.

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Topics to choose

Essay topic one

Advertising is seen by some as a waste of resources whereas others regard it as stimulating competition and promoting efficiency and economic growth. Please provide your own assessment of whether or not the main economic benefits of advertising outweigh its potentially harmful effects. In considering the benefits, please include discussion of the the role of advertising as a source of support for media content creation and the extent to which you feel this might be threatened by the growing success of online intermediaries such as search engines and social networking sites.

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Essay topic two

Growth of the internet has facilitated intense competition between traditional broadcasters and online subscription video on demand services (SVoDs) such as Netflix and Disney Plus. Drawing on examples as appropriate to support your answer, please analyse and compare what you see as the main strategic and economic features and/or advantages enjoyed by SVoDs versus television broadcasters.

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Essay topic three

Broadcasters such as the BBC would argue that, in an era of abundant online disinformation and where globalized streamers predominate, public service media organisations are needed by society more than ever. Please explain, giving reasons for your answer, whether or not you agree with the view that a system of having publicly funded media remains economically justified and please evaluate whether a compulsory licence fee or any of the main alternative methods of funding (e.g. advertising, subscription or a state grant) would be the most appropriate mechanism to support public service broadcasting.

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Essay topic four

Please explain why copyright is important in the context of supplying media content and, with reference to differing production funding models and to strategies of windowing, why independent television programme producers should be concerned about ownership of rights.

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Essay topic five

Some would argue that the special circumstances of the audiovisual sector justify the use of protective policy interventions such as compulsory quotas for locally- made content. With reference to Europe’s television production industries, please analyse the case for and against protectionism and, in particular, explain whether you believe that these industries are helped or harmed by the imposition (in the EU Audiovisual Media Services Directive) of compulsory quotas for minimum levels of European-made television content on broadcast channels and streaming services.

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Before writing;

Remember a good essay has an introduction, main body, and conclusion. The main body is segmented into different parts that flow logically in paragraph form and communicate in the style of one paragraph = one idea.

Need an essay on any of the above topics? We have written on all of them and we can customize an essay for you based on your choice! Talk to us here – https://prolifictutors.com/place-order/

Are you writing the essay on your own? We can help you format the essay, structure the references (in Harvard, APA, MLA or any other style), proofread, edit for sentence and grammar mistakes, and check for plagiarism!

Also, check out this article on writing a good essay – https://prolifictutors.com/how-to-write-an-essay-a-guide-for-university-level/

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