Tag: Literature review

[Class Notes – BC3010/BC3012] – Week 4 – PDF – Literature Review in Dissertation Writing (Dissertation – Business Management and Chinese)

BC3010 and BC 3012 are alternative courses both focused on Dissertation …

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Business

Literature Review – The impact of customers’ self-image congruence on their brand preference to hotels in China

Need a dissertation chapter like this one? Get in touch via …

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[Class Notes – MACE60050] – Week 2 – PDF – Carrying Out a Literature Review (Project Management Research Methods)

Downloadable FREE class notes for MACE60050 (MACE 60050) – Project Management …

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Marketing

Factors influencing customer intent to switch supermarket brand in the UK – A case of Sainsbury supermarkets (Research).

Chapter 1: Introduction 1.1 Research Background Global service providers are mostly …

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Business

Analyzing the factors influencing customer brand loyalty in the UK mobile telecommunication industry – A case study of O2

Chapter 1: Introduction 1.0  Research Background Customers are considered an essential …

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