[Class Notes – 318] – Week 13 – PDF – Implementation and Control (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 12 – PDF – Marketing Mix (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 11 – PDF – Distribution, Price, and Extended Mix (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 10 – PDF – Marketing Communications (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 10 – PDF – Relationship Building (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 9 – PDF – Issues with Image and Positioning (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 6 – PDF – Issues with Image and Positioning (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 5 – PDF – Internal and Marketing Audit 2 (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 5 – PDF – Internal and Marketing Audit (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 4 – PDF – Competitor Analysis and Macro/Micro Analysis (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 3 – PDF – External Analysis and Customer Analysis (Hospitality & Tourism Marketing)
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[Class Notes – 318] – Week 2 – PDF – Motivations and Determining Factors (Hospitality & Tourism Marketing)
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